25 kg distribution
Included in FOB. 1,000-1,080 bags per 20' FCL.
Processing type
1121 Golden Sella Basmati Rice
Deeper parboiling. Deep amber color. Extra firm grain.
8.3mm
Raw grain
22mm+
Cooked length
68-72%
Yield
22-26min
Cook time
18mo
Shelf life
Specification
| Variety | 1121 Basmati |
|---|---|
| Processing | Extended parboiling vs regular Sella for deeper color and firmer grain. |
| Appearance | Deep golden / amber |
| Moisture | 13.5% maximum |
| Chalky kernels | 3% maximum |
| HS code | 1006.30 |
| FOB Karachi | $1,110 - $1,150/MT |
Sella vs Golden Sella in one paragraph
Both are parboiled. Regular Sella uses a standard parboiling cycle, producing creamy golden grain. Golden Sella extends the parboiling cycle, producing deep amber grain. Cooking behavior, yield, and shelf life are nearly identical. The choice usually comes down to retail positioning and consumer recognition in the destination market.
Top markets
Saudi Arabia (kabsa, mandi) and Iraq (biryani) drive Golden Sella volumes. Both markets have established consumer recognition for amber-colored parboiled rice as a premium category.
Comparison with the other three types
| Type | Color | Cook min | Shelf | Yield | FOB ($/MT) |
|---|---|---|---|---|---|
| Golden Sella This type | Deep amber | 22-26 | 18 mo | 68-72% | 1,110-1,150 |
 Sella | Creamy golden | 20-25 | 18 mo | 68-72% | 1,095-1,135 |
 White | Bright white | 15-18 | 12 mo | 58-62% | 1,165-1,205 |
 Steam | Off-white | 18-20 | 15 mo | 62-66% | 1,200-1,240 |
Cooking behavior
22-26 minutes. Rinse 2-3 times, soak 30-40 minutes, drain. Cook at 1:2 rice-to-water ratio. Extra firm grain that holds shape through long cooks and repeated reheating. The deepest color retention of the four 1121 types.
Ideal for kabsa with whole-lamb presentations, mandi service, and banquet biryani where color contrast drives visual appeal. Full cooking guide →
Packaging options
Golden Sella ships in the same IDEAL-brand PP and retail packaging format as regular Sella. Private label available on 5 x 20' FCL minimum with golden-sella-specific label artwork.
50 kg wholesale
Included in FOB. 500-540 bags per 20' FCL (25-27 MT).
Retail packs
Private label printing: 15,000 bags BOPP / 5,000 non-woven minimums.
Full packaging specifications and container loading reference →
1121 Golden Sella FAQs
How is Golden Sella different from regular Sella?
Golden Sella is parboiled longer or at higher steam intensity than regular Sella. The result is a deeper amber color and slightly firmer grain. Cooking behavior is similar; the visual distinction is the main differentiator on shelf and on the plate.
Why is Golden Sella priced between Sella and White?
Production yield matches regular Sella (68-72%), so the cost basis is similar. The price premium over Sella reflects the extra parboiling cycle and the market positioning as the visually premium parboiled SKU. The price is still below White because yield economics dominate.
Which markets buy Golden Sella?
Saudi Arabia and Iraq are the dominant markets. Buyers seeking maximum visual distinction at retail or for high-end hospitality service specify Golden Sella over regular Sella.
Does Golden Sella keep the amber color after cooking?
Yes. The color is locked into the grain through parboiling, not surface-applied. Cooked Golden Sella remains visibly amber, distinguishing it from White and Sella on the plate.
Other 1121 processing types
1121 Basmati White
Raw milled. Bright white, pearly finish, maximum aroma.
FOB Karachi: $1,165 - $1,205/MT
View details → 1121 Sella Basmati
Parboiled. Creamy golden, firm, non-sticky. GCC favorite.
FOB Karachi: $1,095 - $1,135/MT
View details → 1121 Steam Basmati
Lightly steamed. Near-white color, firmer cook than raw white.
FOB Karachi: $1,200 - $1,240/MT
View details →Ready to import 1121 Golden Sella?
FOB Karachi $1,110-$1,150/MT. Minimum 2 x 20' FCL. Maximum visual distinction in the parboiled category.